Understand before building.
Start with the process, the people responsible for it and the places where effort is being lost.
About Hubtal
Built from the work.
Focused on
what comes next.
We’re an AI-first software company with offices in Tallinn and Malaysia. We build software to make cross-border business easier to run.
Tallinn · MalaysiaWhere our perspective comes from
Close to the people
doing the work.
Our experience comes from working alongside businesses that help companies operate across borders.
Through our work with Emerhub and RecruitGo, we’ve seen how recruitment, employment, entity management and day-to-day administration connect—and where the work can become harder than it needs to be.
That understanding shapes what we build. Our software portfolio includes applicant tracking, internal knowledge, payroll and platforms for managing business operations.
What we’re building toward
Growing across borders
shouldn’t multiply
the work behind it.
Our long-term focus is software businesses can rely on as they grow: fewer repetitive steps, more useful knowledge and operations that are easier to coordinate.
How we work
Practical by design.
AI-first describes how we approach the problem. Useful software is the outcome we work toward.
Make the improvement clear.
Focus on work that becomes easier, faster or more useful—not a feature list for its own sake.
Design for human judgment.
Put AI to work where it helps. Keep review, decisions and control clear where people need them.
Our companies
An international
perspective.
Hubtal operates through registered companies in Estonia and Malaysia. Cross-border work is part of how we operate as well as what we build for.
Hubtal OÜ
Registry code: 17152613
Registered addressHarju maakond, Tallinn, Kesklinna linnaosaUus-Sadama tn 21-302, 10120
Estonia
Hubtal Malaysia SDN BHD
Registration number: 202401039816
Registered addressC-18-6, KL Trillion, Kampung Datuk Keramat50400 Kuala Lumpur
Wilayah Persekutuan Kuala Lumpur
Malaysia
Let’s make the work easier.
Have a process
worth improving?
We’d like to understand it.
Start a conversation