About Hubtal

We're a venture studio building digital products for cross-border businesses

We create software that solves operational challenges companies face when working internationally. Our products include Trademarkdirectory and Taxlator.

2023
Established
Estonia
Based in Tallinn
2
Products live

Our story

We started within the Emerhub ecosystem and became an Estonian entity in 2023.

Working in the cross-border business space, we saw the same operational challenges come up again and again. Companies needed better tools for trademark filing, payroll calculation, compliance management—all the complex work that comes with operating internationally.

Most software was either too generic or too complex. We knew we could build something better.

Today, we're a team of builders creating software that makes international business simpler. We're based in Tallinn, Estonia.

Mission

To make international business operations simpler through better software.

We believe that cross-border business shouldn't be complicated by operational complexity. We build products that remove friction from international operations.

Vision

To create essential digital infrastructure for companies operating globally.

We're building a portfolio of products that become must-have tools for any business working across borders.

Core values

Build & ship

We move quickly and iterate based on real feedback. We believe in shipping imperfect products and improving them, rather than waiting for perfection.

Real problems only

We solve actual operational challenges that we see firsthand. We don't build based on assumptions or trends—we build based on real needs.

Domain focus

We specialize in cross-border business tools. We're not generalists. Going deep in one domain makes us better builders and better partners.

Independence

We control our own strategy, products, and partnerships. We build for the long term, not for quick exits or external pressures.

Quality over quantity

We'd rather build fewer products exceptionally well than many products poorly. Every product we ship must solve a real problem elegantly.

What makes us different

We combine product building with real operational knowledge

Dual model

We build products AND work with companies in our space—giving us insights most studios don't have. This combination makes us better builders.

Domain focus

We specialize in cross-border business, not everything. This depth of focus allows us to understand the nuances and build better solutions.

Operational experience

We're not just building software in isolation—we understand the actual operational challenges because we work with companies facing them every day.

Independence

We're not beholden to VCs or parent companies—we build what we believe needs to exist, with a focus on long-term value over short-term growth.

Based in Estonia

We're headquartered in Tallinn, Estonia—a hub for digital innovation and cross-border business.

Estonia's digital infrastructure and business-friendly environment make it an ideal base for building international products. As an Estonian company (OÜ), we benefit from efficient regulations while serving customers globally.

Let's connect

Want to learn more?

Explore our products or get in touch to discuss partnerships.