Marketing
Digital Marketing Manager (Chinese Speaking)
Remote (China/Asia timezone preferred)
Full-time
Lead digital marketing efforts to expand Hubtal's presence in Chinese markets. Develop and execute marketing strategies using Chinese platforms and tools to drive growth for Trademarkdirectory and Taxlator in China and Greater China region.
Apply for this positionWhat you'll do
- Develop and execute comprehensive digital marketing strategies for the Chinese market
- Manage campaigns across WeChat, Weibo, Douyin, Baidu, and other Chinese platforms
- Create culturally relevant content in Mandarin Chinese for various marketing channels
- Optimize SEO/SEM performance on Baidu and Chinese search engines
- Build and manage relationships with KOLs and influencers in China
- Analyze campaign performance using Chinese analytics tools and provide data-driven insights
- Navigate Chinese regulatory requirements and ensure compliance
- Collaborate with product and sales teams to drive growth in Greater China region
- Monitor Chinese digital trends and competitor activities
- Manage marketing budget and ROI for Chinese market initiatives
What we're looking for
- 5+ years of digital marketing experience with focus on Chinese markets
- Native or fluent Mandarin Chinese speaker with excellent written and verbal communication skills
- Expert knowledge of Chinese digital marketing platforms: WeChat (公众号/小程序), Weibo, Douyin/TikTok, Baidu, Xiaohongshu (RED)
- Proven experience with Chinese marketing tools: Baidu Analytics, WeChat Ads Manager, Tencent Ads, Alibaba Cloud Marketing
- Deep understanding of Chinese consumer behavior, digital trends, and regulatory environment (ICP, content regulations)
- Experience with SEO/SEM on Baidu and other Chinese search engines
- Strong track record of B2B marketing campaigns in China, preferably in SaaS or cross-border business sectors
- Ability to create culturally relevant content and campaigns for Chinese audiences
- Experience with KOL/influencer marketing on Chinese platforms
- Data-driven approach with strong analytical skills
- Understanding of cross-border business challenges and solutions
What we offer
Competitive salary with performance bonuses
Remote work from anywhere in China/Asia timezone
Flexible working hours
Professional development budget for courses and conferences
Health insurance coverage
Annual company retreat
Work with cutting-edge cross-border business products
Join a global team building impactful solutions
Ready to apply?
Send us your resume and a note about why you're interested. We'd love to hear from you.
careers@hubtal.com